“Do Not Start Your Business to Earn Money, Do It to Change the World”

20 November, 2013 — 1 Comment

The above sentence is from Guy Kawasaki, one of the largest marketing specialists in the world, renowned writer , lecturer, entrepreneur and investor. He worked in the eighties as a “technology evangelist” at Apple. His job consisted in building a critical mass of support for the Macintosh and encouraging people to develop software for their computers.

In Kawasaki’s opinion, the key to success as an entrepreneur is to make meaning in your company.

“If you make meaning, you’ll probably make money, but if you set out to make money, you will probably not make meaning and you won’t make money.”

I recommend that you watch this 2 minutes video It’s worth it!

Guy Kawasaki’s Experience Pill:

– To have a dream .

– 3 ways to have an ideal :

1. Increase quality of life.
2. Right a wrong (if you find that something is wrong in the world, make a plan to change it).
3. Prevent the end of something good.

Kawasaki appeares always appears smiling (in pictures, conferences, videos, etc.). He is so passionate about what he is doing and speaking about, that he has a lot of credibility.

If you liked this article or you think it can be useful for your contacts I will appreciate if you share it on your social networks. Thanks!


Photo by Robert Scoble on Flickr used under a Creative Commons license


Trackbacks and Pingbacks:

  1. “No crees tu empresa para ganar dinero, créala para cambiar el mundo” « Pasión por Startups - November 20, 2013

    […] son solo dos minutos. Si prefieres verlo en un video de más calidad sin subtítulos lo tienes aquí en mi blog en […]

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