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fff. Photo by Filipe Ferreira on Flickr used under a Creative Commons licence

A couple of years ago I attended a conference where I was struck by something that Honorio Ros, founder of the startup Laexperiencia.com, said, “being from a big family helped me as an entrepreneur”. He explained that thanks to his large extended family, he had convinced some of them to invest in his startup. He was sure that without the economic support from his family, he would not have been able to launch his startup.

The way Honorio received financing is known as the three F’s (or FFF), family, friends and fools. Continue Reading…

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