Archives For Guy Kawasaki

The above sentence is from Guy Kawasaki, one of the largest marketing specialists in the world, renowned writer , lecturer, entrepreneur and investor. He worked in the eighties as a “technology evangelist” at Apple. His job consisted in building a critical mass of support for the Macintosh and encouraging people to develop software for their computers.

In Kawasaki’s opinion, the key to success as an entrepreneur is to make meaning in your company. Continue Reading…

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Dr_Martens,_black,_old

It is said that a startup has two options: raising funding or bootstrapping. Bootstrapping is in reference to the famous saying “pull yourself up by your bootstraps”. Bootstrapping in business means starting a business with the very little capital that entrepreneurs have, managing their companies with a lot of creativity instead of money.

Nowadays, it is a pity that bootstrapping is not a choice for many entrepreneurs, but the only option they have, due to the difficulty to raise money. Continue Reading…