Archives For lean startup

David  Gomez Linkedin 000dc53

One of my favourite films is Blade Runner. In this film, genetically engineered robots called “replicants” are so similar to human beings that they even have their own implanted memories. I felt fascinated by this idea and others similar in Blade Runner, like the unicorn dream. So when I heard about Hiyalife, a website where you can store your memories, I got immediately interested about it. Last week I heard that David Gómez, Hiyalife co-founder, came to my city to give a workshop for entrepreneurs. Therefore, I decided to attend the workshop and it really deserved applause. David told such good advice for start-ups entrepreneurs that I asked him for an interview to share with you. Continue Reading…

Mini Cuadernos JoJaJo

Copies of the first and second version of my mini-notebooks

A couple of years ago, when I started reading about “lean startup“, the entrepreneurship methodology by Eric Ries, I remembered a story from my school days that may serve to illustrate the basic features of this methodology.

When I was ten, Santa Claus never brought me my Scalextric car racing game, instead gave me a useful stapler. When we were in class and an assignment needed to be stapled, we used to ask the teacher to do it for us with his own stapler. So with my new gift, my classmate and I decided to make several small writing notebooks that would serve to help us remember our assignments. Continue Reading…

What is Lean Start Up?

17 July, 2013 — 1 Comment
lean startup

Photo by John Fischer on Flickr used under a Creative Commons licence

It is a methodology for the creation of enterprises developed by the entrepreneur and consultant Eric Ries in his book “The Lean Startup” published in 2011. It has been a huge success among entrepreneurs, especially among internet entrepreneurs.

This methodology is based on the idea that a startup is an organization formed to search for a repeatable and scalable business model under conditions of extreme uncertainty.

The main point is to build a minimum viable product with basic features that are supposed interest to customers and launch it quickly to test if the hypotheses are true or not. By this way entrepreneur can learn a lot about the business, his products and his customers. Then, the entrepreneur decides whether to persevere or “pivot”, correcting some of the hypotheses.

Foto-Pello-Gamez

I interviewed Pello Gamez, one of three Geoactio’s entrepreneurs, who I met when they first launched their company. I negotiated Start Up Capital Navarra’s investment in their company. Since then, I have been witness to the positives changes in Geoactio, thanks to these entrepreneurs’ efforts, sacrifices and capacity to adapt to the market. Geoactio’s story is a good example of the difficulties which a start-up faces its first years and how its entrepreneurs overcame them.

Startup: GEOACTIO, Pamplona, Navarra, Spain.

Activity: Software and mobile applications development. Smart city and mobility projects. Smart bluetooth. Continue Reading…