Archives For storytelling

The above sentence is from Guy Kawasaki, one of the largest marketing specialists in the world, renowned writer , lecturer, entrepreneur and investor. He worked in the eighties as a “technology evangelist” at Apple. His job consisted in building a critical mass of support for the Macintosh and encouraging people to develop software for their computers.

In Kawasaki’s opinion, the key to success as an entrepreneur is to make meaning in your company. Continue Reading…

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8 Simple Keys to Success

22 October, 2013 — 1 Comment

LadderOfSuccess 3Richard St. John, a brilliant entrepreneur and lecturer at TED, agreed on a plane with a high school student who asked what leads to success. St. John could not give her a good answer. He thought it would be very useful to find out and transmitting it to the young. So over seven years he interviewed over 500 successful people to find out.

St. John condensed the interviews into 8 keys to success and recorded this amazing 3 minutes video. The video is very interesting because it gives examples of successful people explaining each key. Although it is not specifically about startups, it can be very useful to those who are starting an innovative business project. Continue Reading…

Broken Chair

I frequently use a metaphor of a chair when I advise entrepreneurs. I compare the viability of a company with a four-legged chair. If any of the four legs is missing, perhaps you can keep sitting on the chair for a while, but when you lose balance you fall. When two legs of the chair are broken, then a fall is sure!

What are the four legs of the viability of a company?

THE FIRST LEG OF THE CHAIR: TECHNICAL VIABILITY

This is about entrepreneurs or their teams who dominate the production process. The means of production and the appropriate technology should be available, and entrepreneurs should be able to own it. As a conclusion the company should be able to produce something that works.

The technical viability leg is usually the first thing that entrepreneurs achieve, because entrepreneurs normally start a business on something that they control and that they have knowledge in. However, this is not the case for some entrepreneurs and their business projects start limping from lack of technical viability.

An entrepreneur wanted to develop and to sell an innovative tool for household recycling. Continue Reading…

Dr_Martens,_black,_old

It is said that a startup has two options: raising funding or bootstrapping. Bootstrapping is in reference to the famous saying “pull yourself up by your bootstraps”. Bootstrapping in business means starting a business with the very little capital that entrepreneurs have, managing their companies with a lot of creativity instead of money.

Nowadays, it is a pity that bootstrapping is not a choice for many entrepreneurs, but the only option they have, due to the difficulty to raise money. Continue Reading…

Mini Cuadernos JoJaJo

Copies of the first and second version of my mini-notebooks

A couple of years ago, when I started reading about “lean startup“, the entrepreneurship methodology by Eric Ries, I remembered a story from my school days that may serve to illustrate the basic features of this methodology.

When I was ten, Santa Claus never brought me my Scalextric car racing game, instead gave me a useful stapler. When we were in class and an assignment needed to be stapled, we used to ask the teacher to do it for us with his own stapler. So with my new gift, my classmate and I decided to make several small writing notebooks that would serve to help us remember our assignments. Continue Reading…